NORTHWEST ARKANSAS

Though Northwest Arkansas is home to three Fortune 500 companies, a vibrant arts scene, 322 miles of world-class mountain biking and a low cost of living, people from outside the region have not looked favorably upon the prospect of moving there for work. We were tasked with finding a way to let people know that there was more to Northwest Arkansas than meets the eye. The result: “Life Works Here,” a regional branding initiative that looks to highlight the things that make the area special, a true work life balance paired with enormous economic opportunity.

ECD: Deacon Webster,  Head of Design/D: Jeff Hale, CD: Jillian Dresser, C: Marco Diadezzio