PUBLIC COAST

The Public Coast Brewing logo+sign welcomes guests to the brewery in Cannon Beach, Ore. The name is derived from the 1967 legislation deeming all 363 miles of Oregon’s coast as public land. As one of the only true public coastlines in America, the Oregon Coast is free and open to everyone, all 363 miles of it. Public Coast Brewing Co. honors that same independent spirit by making craft beer that’s both delicious and approachable. I worked with Oregon’s Central Office on the ID system from naming & positioning to retail product design.

CD/ACD: Max Erdenberger / Megan McGinley  D: Jeff Hale / Max Erdenberger