BERNS’ MINTS

Berns’ Business Mints was the first launch from Walrus’ innovation arm — a complete brand built from the ground up, including product development, identity, packaging, voice, and positioning. The concept reimagines corporate luxury through an exaggerated businessman icon, turning power and opulence into a form of self-aware branding. Confident, polished, and intentionally satirical, BBM blurs the line between indulgence and commentary. What began as a creative experiment has become a real product, now available in a growing number of retailers across the Northeast.

ECD: Deacon Webster,  AD/D: Jeff Hale, AD: Jillian Dresser, C: Marco Diadezzio