CINDER

Cinder restaurant set out to become Westerly RI’s go-to local hangout—where elevated dining meets relaxed hospitality. Rooted in an organic, locally sourced, farm-to-table ethos, the restaurant needed a brand that felt honest, welcoming, and quietly refined. We developed a visual identity centered around a custom lowercase sans-serif mark and a circular “C” emblem, supported by a suite of cinder-inspired motifs and patterns. Together, these elements strike a balance between fine dining polish and taproom comfort—embodying Cinder’s vision of modern community dining with authentic local character.